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Music Licensing – What, How and Why It’s Important for Your Business

arena983 | 4 noviembre, 2020

Music licensing commonly refers to ‘royalty-free music’ or ‘production music’. This is music that has been written and produced with the sole purpose of being used in another project. Anyone can then license this music for a fee, to use in their project.

What about commercial music?

Commercial music, written and performed by artists like Adele, M83, and U2 for example, cannot be used for any purpose other than personal/private performance. When you buy a CD or download an MP3, it is specifically stated that you cannot do anything with that song or music track except listen to it yourself. Any business use is prohibited, even playing it on the radio to customers at a hair salon.

To play commercial music to the public, a public performance licensed is required by the appropriate performing rights organization of that country. In the UK it may be PRS or PPL. In the US/Canada, it may be BMI or ASCAP. These organizations arrange a fee to the proprietor of the business, based on the size of their business/location. This can be expensive, and time-consuming just to play the radio to your customers on your premises but does permit the business to play the radio to its customers without legal issues.

This is not a suitable solution for video production and filmmaking, as the usage and purpose of music is not the same. As many video production companies produce content for clients, they need background music for their video/film that is cleared for its intended purpose. When licensing commercial music, arranging such a license for online, public performance, in-store and mass distribution quickly becomes expensive and convoluted.

Royalty-free music licensing offers a simple and cost-effective solution to acquiring well-produced music with all necessary rights for the client, within an affordable, transparent license.

Escrito por arena983

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Frecuencia Arena es una radio que en Enero 1988 comenzaba a demostrar su potencial, fue un proyecto, difícil, pero que después de 34 temporadas podemos decir que no era imposible. Desde los comienzos, nos pusimos como meta destacarnos como una de las principales radios dirigidas al público ABC1 del Partido de la Costa y lo logramos.
A lo largo de estos casi 35 años, Frecuencia Arena ha mantenido una relación de respeto con nuestra audiencia y clientes, que se manifiesta en la calidad de nuestro producto y la forma en que lo ofrecemos. Esta conducta, acompañada por el esfuerzo del trabajo año tras año nos pone como la radio líder cada día; Para esto, contamos con personal idóneo en producción, locución, edición, etc. y así poder tener un producto ágil y dinámico.
Esta es la razón por la que en los últimos 34 años, Frecuencia Arena ha estado en el primer lugar entre las emisoras del Partido de la Costa. Frecuencia Arena es la primera y única radio de Santa Teresita en obtener la Licencia LRI 895 ADJUDICADA POR RESOLUCION COMFER Nº 885 13/06/2001.-

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